Women in 2010 feel pressures to be successful in just about every aspect of life. Not only to they want to maintain a healthy relationship with their spouse, properly raise their children, and be active within the community, but more often than not they also work full time. So it should come as no surprise that women today want to turn to businesses for real-life solutions to help get them through the day. The trick, however, is to connect with them in a way they’ll be receptive to. Here are thirty-one insightful strategies for marketing to women in 2010. See a few tips below:
- Speak their language. If you’re selling to moms, employ moms to write your articles and blogs.
- Don’t rush them. Women generally take a holistic, winding path to making financial decisions.
- All women are not the same. So position your product uniquely to women directly in your target market.