How color affects our purchasing habits [infographic] ~ Sinlung Tops

Aside from the price point, commercial, and reputation—do you know why you purchased your last jug of laundry detergent over another brand? According to this fascinating infographic from KISSmetrics, colours play a large role in influencing our purchasing decisions. For example, Tide’s bold orange colour makes a bold, buy me statement—a real call to action.
See what other colours represent in the aisles below:

Full story at GOOD.