Facebook "Likes" are more profitable than tweets

Trying to explain ROI in the social media space isn’t an easy feat. Measuring online engagement isn’t an exact science. But here’s one bit of knowledge you can use going into your next meeting. Facebook “Likes” are more profitable than tweets, according to a new study.
Event registration site Eventbrite’s experience suggests that on average, a tweet about an event drove eighty cents in ticket sales, whereas an average Facebook Like drove $1.34. Interesting!
Full story at Mashable.