Boob job in a bottle

The £125 gel that says it'll make you a half-cup size bigger

Boob gel in a bottle: Rodial claim the £125 gel has unique ingredients which stimulate fat cell differentiation

It promises to spell the end for push-up bras, padding and expensive silicone implants.
A small tube of cream dubbed the ‘boob job in a bottle’ can increase a woman’s bust size by half a cup, if its makers’ claims are to be believed.
And at £125 for a 100ml pot, it is a far cheaper option than spending thousands of pounds on breast enlargement surgery.
Women using the gel rub it into their chest every day for less than two months, after which, manufacturers Rodial claim, their bust will be firmer and up to two-and-a-half centimetres larger while skin will be less wrinkled.
The cream, called Boob Job and already on sale in John Lewis, contains natural chemicals which supposedly increase the number of fat cells in the breast.
Celebrity devotees of this type of treatment are said to include actress Scarlett Johansson, Victoria Beckham and Kelly Brook.
But while its makers promise it will revolutionise the lives of thousands of flat-chested women, medical experts are sceptical.
Dalia Nield, a consultant plastic surgeon at the London Clinic, said it was ‘highly unlikely’ the cream would increase a woman’s bust size and questioned the amount of information provided by Rodial.

Making a boob: Celebrity fans include Scarlet Johansson and Kelly Brook

She said: ‘Similar products have not worked in the past.

‘The manufacturers are not giving us any information on tests they have carried out. They are not telling us the exact ingredients in the product and how they increase the size of the breast.’
The doctor even claimed the gel could be ‘potentially dangerous’.
‘It may even harm the skin and the breasts – we need a full analysis,’ she added. But a spokesman for Rodial said: ‘We are extremely proud of the Boob Job.
‘It will revolutionise thousands of women’s lives. We wanted to offer every woman a fast and safe alternative to expensive and painful breast enlargement surgery.
‘A small, disproportional bust can deeply affect a woman’s confidence, especially now when larger breasts are the height of fashion, but with the Boob Job at home treatment you can discreetly but dramatically increase your bust size by two and half centimetres.
‘Every year thousands of women take the plunge and have surgery to achieve the cleavage they’ve always wanted, but Rodial boob job offers a larger cup size without the need for surgery.’